April 25, 2008

Boots the Chemist -- A British Invasion

I dropped by Target for a few things yesterday and as I walked past the makeup section, something caught my eye. Boots the Chemist has come to America. When we were in London, Boots was rather ubiquitous. It was like Walgreens. We went there for diapers and other various and sundry items we ran out of. One thing I bought there was some tinted moisturizer and foundation. Somehow I managed to lose the foundation I packed for the trip in Alexandria, VA before we ever got overseas. I managed to lose the foundation I bought at Boots in Baltimore, MD when we returned, so at least there was some symmetry to the situation.

Anyway, I bought Boots' line of makeup, because it was the cheap stuff. I wasn't about to spend the equivalent of $25 on a small thing of L'Oreal or Cover Girl. It was like buying the generic makeup at CVS or Walgreens (except that as far as I know they don't sell generic makeup). It did the job ok, but mostly, as I said it was purchased because it was cheap and I apparently have developed a talent for abandoning makeup in hotel rooms.

But over here -- Boots has cache. It's foreign. It's different. Nobody knows it's basically Walgreens. Therefore, Target has a fancy Boots section selling their makeup lines. Over here it isn't the cheap stuff either. Oh, it's the same stuff I bought in London, but the prices seem reversed. When in London, buy English, but over here, the American brands will do just fine.


That's pretty funny!

Posted by: Jeana at April 25, 2008 10:33 AM

Very interesting!

Posted by: Meredith at April 25, 2008 11:39 AM

Target is really good at marketing. So it's no surprise they can turn cheap into chic. I admit when it comes to foundation I buy Estee Lauder. I'm easily persuaded to buy the more expesive stuff thinking it's better for my skin. But I skimp on almost everything else...eye shadow, blush, etc. So I guess I'm really defeating the purpose. ;) But, hey, it makes me feel better.

Posted by: Melissa at April 29, 2008 04:40 PM